Hello, I’m Rach. A hands on Product Design Lead with 10 years experience crafting customer-centric and intuitive experiences across web and mobile platforms for high growth, e-commerce startups. Comfortable wearing many hats, I am happy defining product vision, digging into user insights, or pushing pixels.

If you’d like to hear more, feel free to drop me a note at rach.davies24@gmail.com.

👆 Designed the first it’s kind interactive screen for use in B&Q stores to offer personalised colour support and inspiration for this new audience

🔍 Established a research function, and delivered refreshed customer mindsets to frame product direction

🎨 Redesigned the core purchase flow on site, with a new colour first direction to everything based on insight

📊 Discovered and prioritised the sample purchase journey based on customer feedback and product data

🧱 Crafted a comprehensive set of components to create a series of landing pages that offered the team variety, flexibility and consistency

🤝 Partnered with the Lead engineer to design and build a cross-platform design system to enable us to quickly iterate and scale

📱 Shaping our app vision and strategy with the app squad, showing how the app is the future of Bloom & Wild

🪴 Led the expansion of plants and gifting curation on the iOS and Android apps, leading to significant increases in AOV and CVR

🌸 Restructured the iOS app to make space for a content focused tab, to highlight newness, offer personalisation, easy tracking and more

📃 Led the process of white-labelling the Bloom & Wild app to accomodate two newly acquired brands

✅ Enabled customers to self serve and receive an instant resolution through automation, turning a negative experience into a positive interaction

🌻 Refreshed the entire digital experience in line with the new brand design, crafting design principles and updating the design system

🔁 Embedded our newly acquired subscription focused brand into the apps for easy customer management and tracking