Hello, I’m Rach. A hands on Product Design Lead with 10 years experience crafting customer-centric and intuitive experiences across web and mobile platforms for high growth, e-commerce startups. Comfortable wearing many hats, I am happy defining product vision, digging into user insights, or pushing pixels.
If you’d like to hear more, feel free to drop me a note at rach.davies24@gmail.com.
Experience
Lick.com | Lead Product Designer
2023 — Present
👆 Designed the first it’s kind interactive screen for use in 200 B&Q stores to offer personalised colour support and inspiration for this new audience
🎨 Partnered with our colour expert to design a quiz for site and screen to help customers find the perfect colour, achieving 87% completion rate and an 8% sample conversion rate
🔧 Launched a pre-checkout tool upsell that balanced friction with value, resulting in a 14% average attachment rate and a 73% YoY increase
🔍 Established a research function, and delivered refreshed customer mindsets to frame product direction
🤝 Partnered with the Lead engineer to design and build a cross-platform design system to enable us to quickly iterate and scale
Bloom & Wild | Lead Product Designer
2015 — 2023
🪴 Led the expansion of plants and gifting curation across platforms, leading to significant increases in add on rates of 293% whilst building an intuitive, scalable experience
🌸 Introduced a content focused space on the iOS app, to support range awareness, storytelling and encourage high value actions, driving a 5.5% RPU increase, alongside uplift in SKU impressions and occasions saved
✅ Enabled customers to self serve and receive an instant resolution through automation, that delivered a 73% self-serve success rate, transforming a negative experience into a positive moment
📃 Led the white-labelling of the Bloom & Wild app to onboard two newly acquired brands, seamlessly integrating a subscription-led brand to enable efficient customer management and tracking
🌻 Refreshed the entire digital experience in line with the new brand design, crafting design principles and modernising the design system