New website coming soon

Redesigning Lick.com, with a focus on Sample purchase

Full website redesign was the brief, but I proposed starting with the Sample purchase journey, looking to increase discoverability, strengthen brand identity and drive key business outcomes.

Bloom & Wild browse & discover experience on iOS

Browse and discover was a continuous focus for the app squad, looking at how we optimise this experience to help our most loyal customers find the perfect gift.

Designing Lick’s interactive colour experience for B&Q

I led the design of a first of its kind interactive screen for B&Q, to help drive conversion and brand awareness to this new audience, with a personalised quiz to find the perfect colour.

Using automation to help customers self serve at B&W

Our squad was tasked to help the Customer Delight team scale, using automation to help manage incoming customer queries as the business continued to grow.